All of us know that Feb 14th is Valentine’s Day, but how many of us know that Jan 21st is National Hug Day? Recently, some unique and crazy holidays like “Grilled Cheese Day” and “Best Friends Day” seem to have popped up out of no where and for no other reason than, well, they’re a bit weird.
Were these holidays concocted by devious (brilliant) marketers building awareness for their products? Possibly dreamed up by fun-loving social media geeks. Whatever the origins, they seem to have worked brilliantly for many brands. These “national anything and everything” days spice up content strategy.
Other than diversifying strategy, posts related to these holidays seem to be bringing in tons of Likes, Favorites, Shares, Re-tweets and all the other kinds of engagement.
M&M’s has made greetings for these days a key part of their social strategy. Here is how it worked for the chocolate brand in 2013. M&M’s posted 369 updates on Facebook of which 19 were holiday greetings. What’s interesting is, while the brand received an average engagement score of 700 on the 369 posts, the 19 posts by themselves garnered a score of 839!
To make your life easier, we have a list of the most engaging unusual holidays for the year. Take a look at how brands leveraged them and converted them into a point of conversation and in turn into engagement.