Maximize Customer Referrals for Contractors and Home Services
Tips and strategies that will maximize your no or low cost referrals!
Just providing a professional and reliable service is not always going to lead to word-of-mouth sales. Current customers have to be happy with you and your service—and they have to remember you in order for them to refer you to friends and family. Do not rely on chance. Lead them to you with some of these effective Contractors and Home Services marketing strategies for referrals:
Unhappy Customers Complain—Happy Ones Refer:
Make sure your team is always prepared with a Customer Satisfaction Survey—and make sure that they use it.
This checklist should include questions about customer satisfaction with your contracting and home services team, customer service, the job and follow up.
This will help you identify where your company needs work in order to make customer happy—and therefore, be more likely to refer others to you. If they are happy with your service, the survey reminds them of that—and leads into your next strategy.
Make it easy with a Refer-A-Friend Program.
Often times passing along your business name and number does not lead to a call. Provide your new customers with an incentive or reward for referring a friend that hires your roofing service.
Business card ads with a customer code and an outline of the program and offer make it easy for your new customer to hand them out to prospects. Give both the referring customer and the referred prospect an incentive and this strategy will pay dividends every month.
Let the Neighbors Know:
Putting up a Yard Sign at each new job site will let them know that their neighbor just used your roofing service.
Go a step further and pro actively tell the neighbors about the new customer in the neighborhood.
Use door hangers to announce this. This opportunity to spread the good news about the popularity of your business will lead to more referrals.
How Effective Are Yard Signs? There are a lot of factors that go into how effective yard signs are at bringing in new business. The location of the property, the affluence of the neighborhood and even the location of the work that you’re doing (interior vs exterior)...